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| I want my ... I want my ... I want my MTV. |
In 1981, the music industry changed forever when MTV aired The
Buggles’ one-hit wonder “Video Killed the Radio Star.” TV viewers and music aficionados
were delighted by two entertainment mediums merging together so effortlessly.
Or at least I think they were. I wasn’t around yet to witness this monumental cross-breeding,
but I did grow up with the residual aftermath.
Just like any child from the 80s, I wanted my MTV. I wished
I had a dog like the one from The Dire Straits’ “Money for Nothing” video. I thought
Michael Jackson was evil because he was such a convincing actor in “Thriller.”
I memorized my phone number to the tune of Tommy Tutone’s “Jenny” since I
couldn’t actually have 867-5309. If it was up to me, I would have worn my sunglasses
at night on a trip to the Love Shack while wearing a Devo hat. But Papa did preach so I had to draw the line
somewhere.
The point is that I loved MTV and everything it represented.
I couldn’t think of anything better than the fusion between music and
television. I was thrilled that video, indeed, killed the radio star because
the video had a much better story behind it. I never thought there would be
anything strong enough to ever kill the video. As time has proven, nothing has been strong enough. But still,
reality killed the video star and butchered a chunk of music history with it.
When MTV first started the trend of replacing music videos
with reality shows, I didn’t see the harm in it. I enjoyed watching Singled Out, learned a ton from Loveline, and was amused by Say What? Karaoke. I loved Beavis and Butt-head and I was thrilled
when they released Daria as a
spin-off. I didn’t mind The Real World
and Road Rules because those were the
only reality shows on television. I was even okay with the Tom Green Show – for a week or two, anyway. With VH1 getting cooler
and MTV shows staying unique, I didn’t see the harm in cutting back on some of
MTV’s music video time.
But then something happened. MTV came out with so many
original shows that everything became unoriginal. Was there really any
difference between Jackass and Viva La Bam? Wasn’t America’s Best Dance Crew close enough to So You Think You Can Dance? Did I really care about what a bedroom
looked like in Room Raiders or how a
car was transformed in Pimp My Ride?
The answer to all those questions is a resounding “NO.” I also didn’t care
about Nick and Jessica’s lives as Newlyweds,
what went on at Laguna Beach, or who got
A Shot at Love with Tila Tequila. I
just wanted my MTV to go back to the way it used to be.
Unfortunately, that hasn’t happened yet and I doubt it will
happen any time soon. Music videos can’t make a comeback while people are still
addicted to what happens on Jersey Shore,
what the next party will look like on My
Super Sweet 16, and what kind of hairy mess will happen on the next Teen Wolf. As long as MTV keeps coming
up with ‘new’ concepts, reality fans will keep flocking to the next big thing –
even if that thing is totally lame.
Until then, I’ll be catching my old video favorites on
YouTube and keeping up with my new faves on iTunes. Reality may have killed the
video star, but it will never hurt my love for music as it was meant to be seen
and heard. In fact, nothing can kill that love – except, of
course, for Justin Bieber who even puts the new MTV to shame.




